ABOUT THE STUDIO
Located in the trendy Wellington West/Westboro neighbourhood, JV Studios offers a thoughtfully curated selection of handmade jewellery and goods from emerging brands and indie artists.
Proudly woman-owned & operated by designer Jasmine Virani, the curation and beauty of the shop is credited to her creative eye and over 20 years of design experience.
The vision behind JV Studios was not just about selling pretty things, Jasmine opened the shop to create a space that harboured passion and creativity; and connects the community to beautiful things made by beautiful people. Giving a platform for the creatives to be able to do what they were meant to do and get the recognition they deserve - a modern day art gallery of sorts which also served as her jewellery studio.
The shop features a range of unique, local designs, as well as a collection of Jasmine’s designs, made with JV customers in mind.
Jasmine Virani has always been destined to be a creative entrepreneur. With a background in photography, graphic arts, and jewellery design, Jasmine brings a unique eye to both the shop and her personal jewellery design.
After spending many years selling her work in markets and other boutiques, Jasmine opened the first JV Studios in Ottawa's Glebe neighbourhood. Shortly after, she knew she needed more space to showcase the work of other makers. Finding a home in Wellington West has allowed the boutique to take on even more designers, having featured more than 200 woman-owned brands over the last 8 years.
Jasmine is inspired by her background, having lived in Africa, Europe, and Canada. Her Middle Eastern and South Asian cultural roots shape her designs and collections. She believes in breaking down beauty standards and challenging ideas of what boutique culture looks like.